Recently, Clorox released a new line of products called the Clorox Green Works. Featuring eco-friendly cleaning products, this line has been highly advertised over the past few months…and NAD, the National Advertising Division of the Council of Better Business Bureaus has a problem with some of their claims.
When I first heard about this story, […]
China’s environmental issues have magnified since the start of the Olympics. As part of their Olympic pollution clean-up, which became in 2001, the city decide to shut down hundreds of plants that were contributing highly to pollution problems. Over 200 steel, chemical, automobile, and electronics companies were closed.
Kind of.
At least, that’s what they said.
However, reports […]
With the 2008 Olympics drawing nearer, China is in a frenzy to show the world that they’re clean and green. But check out this picture, snapped this morning in Tiananment Square:
That’s not misty rain or morning fog, my friends. That’s smog you’re seeing, for the most part (although it looks like it might be […]
For those of you relatively new to the world of green, “greenwashing” is a term used to describe the use of environmental promises to turn a profit, even when, upon closer look, those promises don’t really pan out. Basically, a company misleads you into thinking they’re doing something good for the environment when they are, […]
Earlier this week, I told you about JCPenney’s recent green line of clothing made from organic cotton grown without pesticides. It seems like more businesses are jumping on the green t-shirt band wagon. How do you spell greenwashing? C-O-K-E.
Coka-Cola has recently announced that they’ll be offering a line of t-shirts made out of recycled […]
While once being friendly to the environment was only important after running a company that provided quality products at low prices, today, more and more consumers are interested in only shopping if a company is as green as possible.
And you know what that means - everyone and their mom is jumping on the “green” […]
According to an article today on Business Green,
The new report, Sustainability through the Eyes and Megaphones of the Blogosphere, argues that firms that are guilty of overstating their green credentials are being routinely uncovered by bloggers.
What does that mean for the world? It means that corporations are getting away with fewer exaggerations.
Greenwashing is […]
Pacific Gas and Electric Co. (PG&E) seems to be on a very green-minded mission these days. In December, the California company announced it’s launch into wave power to help meet state renewable energy targets and last week announced a customer funded program to offset greenhouse gas emissions by restoring two California redwood forests.
Yes, this […]
Consumers are getting greenwashed left and right, that is doused with an onslaught of false or far fetched “green” claims from companies. But, for every action there is an equal and opposite action and the greenwash watchdogs are out in full force.
One of my favorites is the Greenwashing Index. Here is a site devoted to […]
the intersection of business and the environment
Written by Allison Boyer [email] for b5media.
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