ALL Consumers Want Green Products
When it comes to purchasing green products, that’s easy to do if you have a lot of money. The average consumer, however, does not have a ton of extra money to spend.
A recent study, however, shows that ALL consumers want green products. Wal-mart, known for their discount prices, has reported that consumers are demanding greener products - purchase of such products increased by 66% last year.
Some of the best sellers are:
- Compact fluorescent light bulbs: Adoption rate of 19.7% (as compared to 13.3% in 2007)
- Concentrated/reduced-packaging liquid laundry detergent: Adoption rate of 67.5% (up from 22.86% in 2007)
- Extended life paper products: Adoption rate of 67.5% (up from 50.77% in 2007)
Wal-mart has recently added Sam’s Choice sustainable coffee and Clorox Green Works cleaning products to their product lines, and we’ve all seen their partnership with Coke (err…greenwashing much?).
In general though, this mean that consumers from less than affluent backgrounds are embracing green living as well. That’s important, because it means that consumers are more concerned with the environment than they are with saving money.
I know that not everyone can afford to buy green all the time, but I’m glad to see that people are doing so when they can.
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POSTED IN: Business News, Green Office Products
2 opinions for ALL Consumers Want Green Products
Liz
Jun 10, 2008 at 11:32 am
What report are these statistics from?
Allison
Jun 10, 2008 at 11:54 am
It was a report directly from Wal-Mart, Liz.
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